Norwich City have already sold 21,500 season tickets for next season, with the tantilising prospect of Premier League football ensuring Carrow Road will be packed out again.
The Canaries sit at the top the Championship table with 11 games remaining and have the fifth-highest average home attendance in the division this season of 25,825 so far.
Whilst that is behind Aston Villa (34,984), Leeds (32,936), Nottingham Forest (28,070) and Derby County (26,567) the Canaries have once again had the highest percentage of total ground capacity sold.
After 17 league matches at Carrow Road that percentage of capacity is at 94.8 percent, ahead of Swansea on 92pc and Forest selling 91.7pc of their capacity throughout the campaign.
City took a novel approach to renewals in January, with a fun video featuring first-team players including Tim Krul, Christoph Zimmermann and Temmu Pukki working in the club’s ticket office – going viral online and featuring on television news around the globe.
Chief operating officer Ben Kensell explained: “We launched our home season ticket campaign in January with the ‘Ticket Office’ which was brilliantly done by the guys there.
“We can now announce that we’ve done over 21,500, which is phenomenal support, so it’s not just away it’s at home as well.
“We’re blessed to have the fans and the support that we have. I know that Delia, Michael and the board are just tremendously pleased with the support and the numbers that we’re getting – so long may that continue!”
Kensell and sporting director Stuart Webber both made cameos, as did joint majority shareholder Delia Smith, but the COO isn’t taking any of the credit for his performance.
“Absolutely not, I credit Alex Tettey and the boys, for doing it on the pitch and off the pitch!” he laughed. “But I have to admit that it’s a massive team effort.
“The team here at Carrow Road that produced that Ticket Office video, that have gone through 21,500 applications to make sure that we’ve got the number we’ve now got. The team we’ve got on and off the pitch is phenomenal, long may it continue, along with the fans and their support.”
The Canaries are two points clear of second-placed Leeds ahead of Friday night’s televised encounter with mid-table Swansea at Carrow Road and four clear of third-placed Sheffield United, who host local rivals Rotherham at Saturday lunchtime.