Norwich City fans will benefit for the first time, from a permanently-fixed big screen will be in place at Carrow Road for the 2016-17 season and beyond.
The screen will be situated in front of the Holiday Inn Hotel between the South Stand and the Barclay Stand, and will debut in City’s game against Sheffield Wednesday on Saturday.
The innovative screen, the first rotating big screen to be deployed in world football, is part of the club's ongoing commitment to enhance the matchday experience for as many of the fans as possible.
An exclusive pre-match show featuring a range of exciting video content, including highlights of previous matches, will help build the atmosphere, while during the game fans will be able to enjoy action replays of City's goals.
The Club has also introduced more than 60 additional new small screens into concourse areas for the enjoyment of supporters throughout the stadium.
City’s Head of Marketing Ed Guichard said: "The big screen sees the latest enhancement in the matchday experience at Carrow Road and it’s sure to have a big impact"
"In using the latest technology we’ve been able to install the first screen of its kind in any football ground in the world and we're really excited to unveil it."