Norwich City transfer target Keinan Davis "needs to rebuild his career" by heading out on loan, according to BirminghamLive journalist Ashley Preece.

The Aston Villa striker is still awaiting his first senior start of the season having fallen down the pecking order in the Midlands.

What's the latest news involving Davis?

Football Insider claimed last month that Davis is on Norwich's radar ahead of the transfer window reopening for business in January.

The report suggests the Canaries could acquire the 23-year-old's services for as little as £2million when Dean Smith will enjoy the first opportunity to freshen up his squad since being appointed as the Norfolk club's head coach.

It is understood that Norwich are in pole position to sign Davis despite there also being interest from other clubs.

Smith worked with Davis during his time in charge at Villa Park, with the frontman being handed 49 appearances by the Canaries' new chief.

But Davis has been restricted to just 11 minutes of Premier League football this season and he is yet to feature under Villa head coach Steven Gerrard, who was appointed after Smith's sacking last month.